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Financial Education for Everyday Decisions

Teach Every Indian Child to Be Money Smart

FEED is India's first complete financial literacy curriculum for Grades 1-10. Story-driven workbooks that build real money skills through fun activities and family conversations — all in ₹.

10
Stacks
46
Vaults
230+
Activities
100%
Indian
🪙
📖
What is FEED?

A progressive spiral curriculum led by CA & CFA professionals. Each grade has its own "Stack" — a print-ready workbook packed with stories, glossaries, quizzes, and family discussion prompts.

🪙

10 Stacks

Grades 1-10

🌱

Story-Based

Kid Characters

✍️

Activities

Match, Quiz, Sort

🍽️

Family Talks

Dinner Table Talk


The Minds Behind FEED

A team of financial professionals and educators united by a mission to make every Indian child financially literate.

Srujitha Manchikanti

Ms. Srujitha Manchikanti

Founder, INFINTRIX
CA Aspirant MBA Finance

Leads the creation of clear, engaging, and age-appropriate educational content. Her vision brought FEED to life — making financial literacy accessible and fun for every Indian child, from classroom to dinner table.

Madhu Sushmanth Achuta

Mr. Madhu Sushmanth Achuta

Co-Founder, SaveMax Financial Advisors
CFA MBA

Brings real-world financial insights from years of experience in financial advisory. His expertise ensures every concept taught in FEED is accurate, relevant, and grounded in professional standards.


The Problem & Our Solution

Why India needs FEED — and how we're fixing the financial literacy gap.

😟 The Problem
🚫

No Financial Education in Schools

Most Indian schools do not include any structured financial literacy in their curriculum, leaving a critical gap from Grade 1 to 10.

😰

Kids Don't Understand Money

Children grow up without knowing the difference between needs and wants, how to save, or what a bank does.

📉

Poor Financial Decisions as Adults

Without early financial education, young adults often struggle with debt, impulsive spending, and little to no savings habits.

🌍

Western-Centric Resources

Existing financial education materials use $, Western examples, and contexts that Indian children cannot relate to.

👨‍👩‍👧

Parents Lack a Framework

Even financially aware parents lack structured, age-appropriate tools to teach their children about money at home.

🌟 FEED's Solution
📚

Complete K-10 Curriculum

10 grade-specific Stacks with structured, progressive financial literacy content designed and ready for any Indian school.

📖

Story-Based, Age-Appropriate

Each grade features a relatable child character who learns money concepts through real-life, culturally familiar Indian scenarios.

🧠

Builds Strong Money Habits

A spiral curriculum revisits saving, spending, earning, budgeting, and investing each year at progressively deeper levels.

🪙

100% Indian — All in ₹

Every example uses Rupees, Indian markets, UPI, RBI notes, and culturally familiar scenarios children live daily.

🍽️

Engages the Whole Family

Dinner Table Talks, Family Challenges, and take-home discussion prompts actively bring parents into the learning journey.

How Each Vault Works

Every Vault takes the child on a structured learning journey — from new words to celebration.

1
📚

Glossary First

Learn key words before diving into the topic

2
💡

Big Idea

Core concept explained with a fun analogy

3
📖

Story Time

A relatable story with the grade's character

4
✍️

5 Activities

Match, sort, quiz, fill-in-the-blank fun

5
🏆

Vault Complete!

Earn badges and celebrate your learning


What Children Gain from FEED

Real, measurable outcomes that last a lifetime.

🧠

Financial Awareness

Children understand what money is, where it comes from, and how it flows through families and economies.

🐖

Saving Habits

From piggy banks to bank accounts — children develop the discipline of setting aside money for meaningful goals.

🛒

Smart Spending

Kids learn to distinguish needs from wants, compare prices, and make thoughtful purchase decisions.

📱

Digital Literacy

Understanding UPI, online banking, and digital wallets prepares children for India's cashless future.

👨‍👩‍👧‍👦

Family Conversations

Dinner Table Talks help break the taboo around money discussions, building stronger, financially aware families.

🎓

Life-Ready Skills

By Stack 10, students understand investments, taxes, entrepreneurship, and responsible wealth building.

🌱 The FEED Learning Journey

Stack 1-2
🪙

Foundation

Coins, notes, needs vs. wants, piggy banks, basic saving

Stack 3-5
🏛️

Building

Banks, budgets, earning, UPI, setting financial goals

Stack 6-8
📈

Growth

Interest, investments, compound growth, responsible credit

Stack 9-10
🚀

Mastery

Stock markets, taxes, entrepreneurship, portfolio management

10 Stacks. 10 Adventures.

Each Stack is a grade-specific workbook covering age-appropriate financial literacy.

1

Stack 1

3 Vaults • Ages 6-7
2

Stack 2

3 Vaults • Ages 7-8
3

Stack 3

5 Vaults • Ages 8-9
4

Stack 4

5 Vaults • Ages 9-10
5

Stack 5

5 Vaults • Ages 10-11
6

Stack 6

5 Vaults • Ages 11-12
7

Stack 7

5 Vaults • Ages 12-13
8

Stack 8

5 Vaults • Ages 13-14
9

Stack 9

5 Vaults • Ages 14-15
10

Stack 10

5 Vaults • Ages 15-16
"An investment in knowledge pays the best interest."
— Benjamin Franklin

Ready to Make Kids Money Smart?

Bring FEED workbooks to your school, institution, or home. Let's build a financially aware generation together.

📧 hello@thefeed.in